I made a decision two and a half years ago: I decided against fast fashion and for conscious consumerism. Today I want to share with you what this decision has meant for me in celebration of Fashion Revolution Day. I’ve also summed up some cool events globally and will be linking other articles about this topic by the Fair Fashion Squad!

My H&M Wardrobe

A couple of years ago I loved the idea to own a whole H&M as my closet. It would be great to have something new to sport every morning and to always be wearing the latest trends, right? But after I had blogged about conventional fashion for over three years here on at least I was done. My closet was full of polyester rags, still I never found the right thing to wear and I had the constant feeling to need more to be part of the fashionistas.

A full closet but nothing to wear

I had heard about alternatives but didn’t know exactly where to get them and if they actually looked okay. And of course there was the money question: How in the world would I be able to afford this? This is how my first fair fashion post appeared here over two years ago – to my surprise it was actually possible to buy good looking ethical fashion and it wasn’t even that expensive.

It didn’t stop with fashion at this point. I started to wonder about my whole lifestyle. Why am I using a straw? Do I need vegetables that have been around the world? Why am I buying a plastic container that holds my soap every month just to trash it afterwards? There’s still many people who laugh at me for this but there must be quite as many that I have infected with my thoughts (even if most of them won’t admit ;)).

In the spirit of Fashion Revolution Day I’ll be digging a little deeper today and will explain why supporting fair fashion and changing your consumption behaviour is worth it – and why you should advocate it in front of others.  Continue reading…